What s the return on investment from a customer success story?

Sales and marketing professionals know the value of direct, in-person communication between a satisfied customer and a potential customer. But there s a limit to how often you can ask important customers to devote their time to your needs. A video interview requires just one meeting. It captures the best of what your customer has to say about your products and it delivers unlimited distribution potential via the Web, mobile devices and laptops, at sales meetings, rolled into executive presentations, and more.

This dramatically multiplies the value of that single time commitment and amortizes production costs; increasing and accelerating your ROI. Video also gives you the power over editing to ensure that the spoken content aligns tightly with your messages and delivers them concisely and convincingly. It s a powerfully persuasive sales and marketing tool.

It can be a carefully edited free-standing interview or it can be a more highly produced video with strong visuals and perhaps graphics and music. You can view some examples on our Work page.

Producing a first-rate Customer Success Story requires a production team with deep experience in planning and conducting successful interviews. You need a professional interviewer who will study your company, your products, and your customers; one who builds rapport with interviewees, allays their nervousness and earns their trust. The art of the interview lies in setting the stage for an interviewee to say the most engaging and persuasive things about product performance, business growth, increased agility, competitiveness whatever your positioning happens to be.

You need someone who is dedicated to content and messaging as well as the technical and aesthetic aspects of video production. You want someone who will own the production tasks and work within a budget that you can live with. In other words, you need a production team to be a partner; not just a vendor. That s exactly how we think of ourselves at Best Image Productions.

How much value would you derive from videos that attract the eyes and interests of potential customers perusing your website? We all know from our own life experience how we have been informed, convinced, even inspired by hearing a few good words, well-said. With a powerful customer success story it happens every time you click the start button.